https://igniteai.in/blog/ Daily notes on ads and AI video for D2C brands in India, from the IgniteAI team. en-IN https://igniteai.in/blog/meta-pixel-on-device-conversions-nov-12/ https://igniteai.in/blog/meta-pixel-on-device-conversions-nov-12/ Wed, 28 Oct 2026 03:30:00 GMT Meta Pixel will count more conversions from Nov 12 by default, which can distort D2C creative tests during BFCM. https://igniteai.in/blog/meta-50-conversion-rule-creative-testing/ https://igniteai.in/blog/meta-50-conversion-rule-creative-testing/ Mon, 26 Oct 2026 03:30:00 GMT Meta says ad sets under 50 weekly conversions cost 28% more, so D2C testing shifts into the creative itself. https://igniteai.in/blog/cuttable-series-a-closed-loop-ads-d2c/ https://igniteai.in/blog/cuttable-series-a-closed-loop-ads-d2c/ Sun, 25 Oct 2026 03:30:00 GMT Cuttable raised A$20M for ads that learn from results; D2C brands still need a person approving what ships. https://igniteai.in/blog/google-gmail-ads-data-shift-d2c/ https://igniteai.in/blog/google-gmail-ads-data-shift-d2c/ Sat, 24 Oct 2026 03:30:00 GMT Google will let connected Gmail and Photos data shape ads, so D2C brands should treat inbox copy as ad signal. https://igniteai.in/blog/meta-ai-edits-advertiser-liability-d2c/ https://igniteai.in/blog/meta-ai-edits-advertiser-liability-d2c/ Fri, 23 Oct 2026 03:30:00 GMT From Meta's revised terms, advertisers are solely responsible for AI edits, so D2C brands should approve variants upstream. https://igniteai.in/blog/meta-97-percent-creator-ads-d2c/ https://igniteai.in/blog/meta-97-percent-creator-ads-d2c/ Thu, 22 Oct 2026 03:30:00 GMT Meta's partnership ads hit a $15B run rate, which shows D2C brands the creator look is winning paid social. https://igniteai.in/blog/safari-27-identity-resolution-d2c-ads/ https://igniteai.in/blog/safari-27-identity-resolution-d2c-ads/ Wed, 21 Oct 2026 03:30:00 GMT Safari 27 blocks email-to-ID resolvers, so D2C ads need to convert shoppers the platforms cannot identify. https://igniteai.in/blog/meta-per-creative-audiences-d2c-variants/ https://igniteai.in/blog/meta-per-creative-audiences-d2c-variants/ Tue, 20 Oct 2026 03:30:00 GMT Meta now lets each creative carry its own audience, so D2C variant volume becomes the media plan. https://igniteai.in/blog/google-search-lift-metrics-d2c-video-ads/ https://igniteai.in/blog/google-search-lift-metrics-d2c-video-ads/ Mon, 19 Oct 2026 03:30:00 GMT Google Ads API v26 ships 15 Search Lift metrics, so D2C teams can finally measure the searches a video ad causes. https://igniteai.in/blog/meta-crawling-terms-product-pages-d2c/ https://igniteai.in/blog/meta-crawling-terms-product-pages-d2c/ Sun, 18 Oct 2026 03:30:00 GMT Meta cut "train" from its crawling terms, but the crawl stays, so D2C product pages now work as ad inputs. https://igniteai.in/blog/meta-product-browsing-october-28-audit/ https://igniteai.in/blog/meta-product-browsing-october-28-audit/ Fri, 16 Oct 2026 03:30:00 GMT Meta turns on product browsing in existing ads on October 28 unless advertisers opt out. Here is how D2C brands should audit accounts and keep a holdout. https://igniteai.in/blog/sora-second-act-workflows-outlive-models/ https://igniteai.in/blog/sora-second-act-workflows-outlive-models/ Wed, 14 Oct 2026 03:30:00 GMT OpenAI may license the shelved Sora to a filmmaker-tools startup. For D2C ads, the workflow around a video model matters more than the model.