The IgniteAI blog
IgniteAI makes AI video ads for small brands, built in Bengaluru. One short note a day on what changed in ads and what it means for D2C founders, newest first.
Meta Pixel On-Device Conversions: A Nov 12 Warning for D2C
Meta Pixel will count more conversions from Nov 12 by default, which can distort D2C creative tests during BFCM.
measurement · meta-ads · d2c
Meta's 50-Conversion Rule Moves D2C Testing Into Creative
Meta says ad sets under 50 weekly conversions cost 28% more, so D2C testing shifts into the creative itself.
meta-ads · testing · d2c
Cuttable's A$20M Round and the Closed Ad Loop for D2C Brands
Cuttable raised A$20M for ads that learn from results; D2C brands still need a person approving what ships.
ad-creative · funding · d2c
Google's Gmail Ad Data Shift and What It Means for D2C
Google will let connected Gmail and Photos data shape ads, so D2C brands should treat inbox copy as ad signal.
google-ads · first-party-data · d2c
Meta Makes Advertisers Own AI Edits: A D2C Brand Checklist
From Meta's revised terms, advertisers are solely responsible for AI edits, so D2C brands should approve variants upstream.
meta-ads · governance · d2c
Meta's 97% Creator Ads Growth and What It Means for D2C
Meta's partnership ads hit a $15B run rate, which shows D2C brands the creator look is winning paid social.
meta-ads · creators · d2c
Safari 27 Blocks Identity Resolution: What D2C Ads Must Do
Safari 27 blocks email-to-ID resolvers, so D2C ads need to convert shoppers the platforms cannot identify.
privacy · retargeting · d2c
Meta Per-Creative Audiences Turn D2C Variants Into the Plan
Meta now lets each creative carry its own audience, so D2C variant volume becomes the media plan.
meta-ads · creative · d2c
Google Search Lift Metrics Give D2C Video Ads a Second Score
Google Ads API v26 ships 15 Search Lift metrics, so D2C teams can finally measure the searches a video ad causes.
google-ads · measurement · d2c
Meta's Crawling Terms Make Product Pages Ad Inputs for D2C
Meta cut "train" from its crawling terms, but the crawl stays, so D2C product pages now work as ad inputs.
meta-ads · d2c · terms
Meta Product Browsing Turns On October 28: A D2C Ad Account Audit
Meta turns on product browsing in existing ads on October 28 unless advertisers opt out. Here is how D2C brands should audit accounts and keep a holdout.
meta · d2c · ecommerce
Sora's Second Act: Why D2C Ad Workflows Outlive Video Models
OpenAI may license the shelved Sora to a filmmaker-tools startup. For D2C ads, the workflow around a video model matters more than the model.
ai-video · openai · martech